Shell by Turtle Labs

08 · Account

PROFIT

Project economics, margin and commercial learning.

“We were busy all year. Did we make anything?”

Rs 1,299/mo, per workspace

No card. Shell is included at no charge, and PROFIT is Rs 1,299 a month afterwards, or part of the Studio Suite at Rs 3,499 for all nine.

Per project, not per year Margin while you can still act on it.
Quoted against actual What you said it would take, and what it took.
Learned, not noted Next quotation starts from this one.

Who it is for, and why it matters

Who it is for

Anyone who has finished a busy year without knowing which parts of it made money.

What it does

Project economics, margin and commercial learning.

Why it matters

Most studios learn their margin at the end of the year, across everything, which is too late and too vague to change anything.

08 Of seven stations Where the project reports back.
2 Numbers that matter What you charged, and what you kept.
1 Loop closed The estimate is corrected by the outcome.

What changes

Without it

Revenue is known, cost is roughly known, and the two are never put against a specific job. So the client who felt difficult and the client who was difficult are indistinguishable, and you keep taking the same work.

With it

Margin per project, per client, and across the year, built from the scope, the quote and the hours the work actually took. The unprofitable pattern becomes visible while there is still time to stop it.

What it does

It replaces: Finding out in March · A P&L that tells you the year was fine without telling you which half of it was not.

Where it sits

PROFIT is not a station in the sequence. It sits across it.

See all nine

Questions

Is this accounting?
No. It is project economics: what a job was meant to make, what it made, and where the difference went. Your accountant still does the accounts.
Where do the numbers come from?
Scope, Quote and Deliver, which is why it costs nothing extra to keep current.

Try it

14 days of real use, no card. If it is not obviously worth paying for by the end, the right answer is for us to improve it rather than to rely on you forgetting to cancel.

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